TORII Own a part
₹1,290 MRP · GOA LIVE · 100 FOUNDING SEATS
Talk to the Founders
TORII / Own a Part

Own a part of the House.

India's Japanese-inspired whisky — blended malt with Japanese botanicals and blood orange — at a price no other Japanese-style label touches. The House is being built now, and a small circle of early partners will own a part of it.

Talk to the Founders See the whisky
₹1,290 MRP Goa live · Pondicherry next Backed by a London venture fund

Talk to the founders

Reviewed personally · A call, not a broadcast

Start the conversation.

A short form, then a real call from the founders within two working days. The whisky, the Circle, or owning a part — everything worth discussing is discussed there, privately.

Reviewed personally · The next step is a private conversation

The whisky

Akai Reserve · Blood Orange

Japanese-inspired. Indian-made. Honestly priced.

A blended malt layered with Japanese botanicals and blood orange imported from Japan. Japanese-style whisky in India starts near ₹3,500 and climbs past ₹12,000 — TORII lands at ₹1,290, the most accessible Japanese-style whisky in the country. That gap is the business.

Imported Japanese labels₹3,500 – ₹12,000+
TORII Akai Reserve₹1,290

Everything above the red bar is open water — the mass-premium gap TORII was built to take.

TORII Akai Reserve bottle

The momentum

Year one · Already moving
₹20.7 L
First order — secured, Goa
₹3.09 Cr
Projected GMV, year one · 2,000 cases at ₹6,925 billing
2,000+
Liquor stores in the ecosystem
2
Markets — Goa licensed · Pondicherry in progress
Indian whisky market · ₹1.2 L Cr Premium segment growing ~14% a year Japanese-style commands ~2× pricing

The house behind it

Not our first pour.

TORII is built by LVI — the house behind Boroka and Amateur, already on shelves across four states — and backed by a London-based venture fund. The licenses, the distributors, the shelf relationships: already in place, already working.

LVI Holdings madebylvi.com ↗ Boroka Amateur · and now TORII

Own a part

Private · One-to-one · Limited

Early partners don't just drink the story. They own a piece of it.

The House grows with a small circle of early partners. How that works is never public — it's a private conversation with the founders, one person at a time. If owning a part of TORII interests you, that conversation starts with the form below.

Private — discussed founder-to-you, never published Limited — a small, selected circle Founding Circle — automatic, seat-numbered

The Founding Circle

100 seats · Automatic for early owners

Own a part, and the Circle is yours.

Everyone who comes in early takes a numbered seat in the Founding Circle — the hundred names on the story from batch № 001. The Passport is your key: first pours of every expression, first allocation of every release, and a seat at the table with the founders.

The TORII Founder's Circle Passport — red leather with gold stamping, member identification page and event stamps
TORII Founder's Circle · Passport Seat-numbered · Yours from day one

First pours

Private tastings of every expression, before anyone else.

Launch nights

The room where each batch begins — every launch, every city.

First allocation

Your bottles of every release, reserved before the public.

The table

A direct line to the founders — and a real say in what's next.